*if only.

- People kept using the word "tech" like it wasn't a filler word. "Quick, hand me the Unobtainium, Agent Nolastname!" Stop this.
- Idiotic line about "sweaty cosplay girls". Joss Whedon should know better.
- Uninteresting costume design. But I'm willing to excuse this because a) it's a pilot episode, and b) most of the characters are secret agents who have to look as boring as possible for work purposes. Clark Gregg looked amazing though, obviously. Although I doubt they've retained the Dolce & Gabbana product endorsement from the Avengers movies.
Agent Coulson is the saving grace of the whole SHIELD concept. As a cross between Men in Black and the CIA, it's very easy to interpret SHIELD as the bad guys, particularly since one of their main purposes is keeping things secret from the public. I mean, in the very first episode we've already seen them kidnap a young woman and put a bag over her head. In shows like NCIS, I always found this kind of thing deeply troubling because it suggests that it's OK for all these faceless US government agencies to trample all over everyday citizens in the name of national security. Luckily, SHIELD was always portrayed as an ethically ambiguous entity, and Coulson humanises it enormously. (Oh, and before anyone comments to say that SHIELD is technically an "international" agency: LOL, no. This is an American show. A couple of British characters and a quick jaunt to Paris are not going to detract from the fact that SHIELD is clearly based on a long history of media portrayals of US government agencies.)
I've seen a lot of press about how Coulson was the "everyman" character of the Avengers, but I never really felt that this was the case. Hollywood has been glorifying the so-called everyman forever, but Coulson really just looks like the stereotype of the everyman. He's a middle-aged, harmlessly good-looking white guy in a suit. He's not the everyman, he represents The Man. As in, "Stick it to The Man". A point which this episode quite obviously hinted at when real everyman Mike Peterson went up against Coulson in Union Station. He interacted with Coulson not as a person having a conversation, but as someone railing against an avatar of the government or, well, The Man. Which is completely legit, because Coulson knowingly plays with the whole "bland government suit" cliche, and is aware of his own power in that role.
Honestly I think the Union Station showdown scene was played in the best possible way it could have been: with Coulson acting with self-awareness of his own role as an intimidating government drone. The reason why Coulson is so appealing isn't because he's "ordinary", but because his main characteristics are kindness, trustworthiness, compassion, and hope. Basically, Coulson is a Hufflepuff, which is pretty damn rare for the male lead in a genre show.

Expository dialogue is my least favourite thing in television, particularly when it ruins so many pilot episodes by talking down to the audience. I always imagine some studio exec standing over a script editor, saying, "Come on, explain it to me like I'm five!" Fortunately, the exposition in Agents of SHIELD wasn't too clunky, and it was balanced out by one of my favourite ways to introduce a new TV show: the Ocean's Eleven-style "getting the band back together" trope. I love all the characters already! Even the fundamentally unappealing Agent Ward, who I hope is treated with similar levels of mocking disrespect throughout the rest of the series. (I also hope that Ward/Skye never happens, because Ugh.) Fitz and Simmons filled me with utter delight, Maria Hill and Dr Shepherd Book From Firefly were hilariously ominous (IS AGENT COULSON A ROBOT? A CLONE? A LIFE MODEL DECOY??), and... well, I admit Melinda May could've done with some more screentime. But I'm sure that she'll be more important in later episodes, because Ming-Na Wen is credited second after Clark Gregg, and is the only other remotely well-known actor in the main cast.
Miscellaneous
- The only costume I found remotely interesting was Simmons' blazer, which really seemed to fit in with her entertainingly posh, yah-girl voice, hair, and first name (Jenna).
- I love Lola. Sorry, but every time that car came onscreen, I started laughing. The revelation that it had hover-wheels was just too much for me to deal with. RIDICULOUS.
- IS "TAHITI" THE NEW "BUDAPEST"?? My immediate assumption was that "Tahiti" = Coulson's brain being put in a robot body or something, but to be honest I don't really care as long as Clark Gregg is still onscreen.
- I'm definitely hoping that the show builds upon the self-aware hints of SHIELD being ambiguous rather than straight-up "good guys". ie, most of the characters finding it ~acceptable to just shoot Mike Peterson rather than try to save him. As the audience of this type of show, we are way too used to absorbing media that clearly delineates between good guys (who always survive) and bad guys/acceptable casualties. More scenarios where problems aren't solved by using a gun, please.
- I just glanced at some of the viewer reactions on Tumblr, and wow, what a crock of shit. A LOT of people already dislike Skye, for reasons that I can only really describe as typical knee-jerk internalised misogyny. Yes, Skye is slightly annoying, but... that's kind of the point?? She's meant to be an embarrassingly overenthusiastic person who thinks she's in a spy novel. She is a fangirl. You are a fangirl. Female characters are not obliged to be cool, badass, or faultlessly adorable. They can also be brattish dweebs, and that's OK. As for the criticism that she seems too frivolous to be "smart enough" to hack SHIELD: please shut up.
- Also, people saying that the show is corny, cliched, and overly simple. Guys, it's a family-friendly superhero spinoff show, written by Joss Whedon and starring a bunch of people that nobody has ever heard of. What were you expecting, The Wire?
- Potential Coulson/Maria Hill chemistry: Was I the only person who picked up on it? I DON'T KNOW HOW TO FEEL ABOUT THIS. I'd kind of enjoy it if he had a really ordinary middle-aged love interest rather than a six-foot-tall babe like Maria Hill... but who am I to criticize Hill's excellent taste in men?
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